In our hearts, we believe anyone can be successful in navigating the markets by using a simple common-sense approach and having the right tools and information at your disposal at various stages of the market. At Innovate Software Services, we give you exactly that. We are inquiring minds, consistently focused on a bottom-up approach to analyse entire option chain. We don’t just follow the momentum; we like to answer the “why” part so we can be prepared for current and future turning points. We test every trade idea with three critical ingredients: fundamentals, technical and unusual option activity. Using this 3-pronged approach we are able to successfully generate regular income. We keep a close eye on option activity to understand how the bulls / bears are positioning. It takes a keen eye and years of experience to flag some activity as truly unusual.